PEPSI TET CAMPAIGN 2024
MANG TẾT VỀ NHÀ, SỐNG TRỌN KHOẢNH KHẮC
INSIGHT:
Each of us has a unique moment that makes Tet. Each year, everyone is thirsty to come home to live that moment again.
CAMPAIGN IDEA: PEPSI - MANG TẾT VỀ NHÀ, SỐNG TRỌN KHOẢNH KHẮC
Pepsi will deliver a nostagic uplifted Tet featuring a home journey of the youth. The come home - come young journey.
Digital assets:
OOH
Photo album
Social content
OOH: "Khoảnh khắc nào thôi thúc bạn về nhà đón Tết?"
South
Central
North
PHOTO ALBUM: Trao Pepsi, trao Tết Vàng
CREDIT:
Client: SPVN (Pepsi)
Agency: Dentsu Creative Vietnam
Creative Director: Chu Thinh
Copywriter: Uyen Phung, Vy Tran, Linh Nguyen
Art Director: Hy Tran, Quyen Nguyen
THANK YOU
